About

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Oloofa is all about keeping things simple, natural, and kind — for you, your home, and the planet.
We started with a mission: to replace everyday synthetic scrubbers with something better. Our loofahs are made from 100% natural plant fibers, ethically sourced from Vietnam, where loofah farming has been a tradition for generations.

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Whether you’re enjoying a refreshing bath or scrubbing up after dinner, Oloofa gives you the cleaning power you need without the waste. Every product is part of our commitment to sustainable living — because small changes in our routines can create big changes for our world.

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From the bath to the kitchen, Oloofa is here to help you scrub naturally, live beautifully.